RESPONSIBILITIES
ART DIRECTION, ILLUSTRATION, VISUAL DESIGN
City Plants is one of those wonderful organisations only really known through word-of-mouth. In conjunction with the City of Los Angeles and the LADWP, they provide free shade trees to homeowners who request them and live within city limits.
Using colours and illustration style from their newly re-branded website, this series of illustrations runs on Facebook accompanied by copy touting the myriad benefits of planting shade trees for energy savings.
Copy by Danny Carmichael for Echo Factory
CITY PLANTS
CLIENT
PROJECT
FACEBOOK CAMPAIGN
Trees bring communities together. Plant some connections today.
A single mature tree can add $10,000 in value to your property. Plant up to $70,000 in your yard. For free.
Planted in the right place, a tree can reduce cooling costs by up to 30%. That’s a pretty chill move.
We’ve discovered the secret to getting cooler as you age. Sure, it’s a little shady, but it’s totally worth it.
A single tree can provide the cooling equivalent of 10 air conditioners operating 20 hours a day. We think the neighbors would be “chiller” about you planting a tree, don’t you?
You shouldn’t have to carry your shade with you. Planting a tree in your yard benefits the whole community.
