RESPONSIBILITIES

ART DIRECTION, BRANDING, VISUAL DESIGN

Locally organised TEDx Pasadena was seeking branding for their 2018 theme, TRANSFORM. The goal was to develop a concept that would provide both context and background for this year's conference speakers and attendees.

After a few colour studies and logo comp rounds, I designed a Brand Guide that made suggestions rather than create rules. It was aimed to guide their in-house designer with building website, print collateral, and social media assets in a way that would allow the TEDxPasadena team to expand on the creative rather than be constrained by it.

Words for the campaign were written by the fabulous Jen Brown at ELKINSBROWN.COM.

TEDx PASADENA

CLIENT 

PROJECT

TRANSFORM 2018 BRANDING

TEDx_Transform_Img01
TEDx_Transform_Img01
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Brand Guide Title Page
Brand Guide Title Page
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Brand Guide Logo Treatments
Brand Guide Logo Treatments
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Brand Guide Colour Palette
Brand Guide Colour Palette
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Brand Guide Typography
Brand Guide Typography
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Brand Guide Type Treatments
Brand Guide Type Treatments
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Brand Guide Image Treatment
Brand Guide Image Treatment
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Transform Logo Comps
Transform Logo Comps
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Transform Logo Comps
Transform Logo Comps
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