RESPONSIBILITIES

ART DIRECTION, BRANDING, VISUAL DESIGN

Locally organised TEDx Pasadena was seeking branding for their 2018 theme, TRANSFORM. The goal was to develop a concept that would provide both context and background for this year's conference speakers and attendees.

After a few colour studies and logo comp rounds, I designed a Brand Guide that made suggestions rather than create rules. It was aimed to guide their in-house designer with building website, print collateral, and social media assets in a way that would allow the TEDxPasadena team to expand on the creative rather than be constrained by it.

Words for the campaign were written by the fabulous Jen Brown at ELKINSBROWN.COM.

TEDx PASADENA

CLIENT 

PROJECT

TRANSFORM 2018 BRANDING