RESPONSIBILITIES

ART DIRECTION, VISUAL DESIGN, SET DRESSING

With their main product finally on the shelves, JoeFroyo needed to refresh their social media streams to entice and encourage their followers to seek and try out the drinks for themselves.

Assisted by Echo Factory's then-staff photographer, we created a small series of photos showcasing the ready-to-drink bottles in various themed shots to go hand-in-hand with the myriad national and international themed days.

Additionally, JoeFroyo launched a Clean Label creamer which needed its own presence on the brand's website. Taking design cues from their in-house designer's label design along with the already-established brand guide, this webpage clearly breaks down what this new product is all about. 

JOEFROYO

CLIENT 

PROJECT

SOCIAL MEDIA CAMPAIGN, LANDING PAGE

Clean Label Creamer Landing
Clean Label Creamer Landing

Part 1 of the landing page, showcasing the new product and new label

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Clean Label Creamer Landing
Clean Label Creamer Landing

Part 2 of the landing page, showcasing benefits and tasting events.

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Clean Label Creamer Landing
Clean Label Creamer Landing

Part 3 of the landing page, with contact information and footer.

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Winners
Winners
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Birthday
Birthday
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Gardening
Gardening
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Beach Day
Beach Day
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National Parks
National Parks
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Summer
Summer
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