ART DIRECTION, VISUAL DESIGN, SET DRESSING
With their main product finally on the shelves, JoeFroyo needed to refresh their social media streams to entice and encourage their followers to seek and try out the drinks for themselves.
Assisted by Echo Factory's then-staff photographer, we created a small series of photos showcasing the ready-to-drink bottles in various themed shots to go hand-in-hand with the myriad national and international themed days.
Additionally, JoeFroyo launched a Clean Label creamer which needed its own presence on the brand's website. Taking design cues from their in-house designer's label design along with the already-established brand guide, this webpage clearly breaks down what this new product is all about.
SOCIAL MEDIA CAMPAIGN, LANDING PAGE
Part 1 of the landing page, showcasing the new product and new label
Part 2 of the landing page, showcasing benefits and tasting events.
Part 3 of the landing page, with contact information and footer.